Before spending more to attract customers, check how reliably you serve the ones you already have. Missed orders, slow replies and inconsistent fulfilment can undo the value of a new sale.
Write down the steps from enquiry to payment and delivery. Give each step a clear owner, keep customer information organised and make exceptions visible. Simple repeatable processes help a small team handle more work.
Measure repeat purchases, unresolved complaints and delivery reliability alongside new enquiries. Once the experience is dependable and the economics make sense, growth has a stronger foundation.