Customer acquisition cost calculator
Know what it really costs to win a customer.
Add the costs you use to acquire customers and see your true CAC. Then check whether a first sale earns that cost back.
Useful, not just a numberSee how CAC behaves as you grow.
FlexibleAdd only the costs that apply.
Free to calculateNo account needed.
Add your acquisition costs
Use costs and customer numbers from the same period.
Include costs that helped win these customers: ads, people, offers and the tools supporting the work.
How many new customers did you win?
Count only genuinely new customers from the same period as the costs above.
First-order economics (optional)
These numbers test whether the first sale recovers your acquisition cost.
Use the margin from the product mix these new customers typically buy first.
Stop running your business one problem at a time.
You built a business. Now build the system behind it.
When your business lives across notebooks, spreadsheets, WhatsApp, payment messages and your own memory, things slip through the cracks:
- Stock gets bought too late.
- Customer follow ups get missed.
- Expenses disappear from view.
- Money owed to you gets forgotten.
And you end up making decisions without a clear picture of what you are making, spending or keeping.
The bigger the business gets, the more expensive that becomes.
Belvara brings your sales, money, stock, customers, payments and day to day operations together, so you can see what is happening, act sooner and run the business with more control.
No long term commitment. Cancel anytime.