Customer lifetime value calculator

Know what an average customer could be worth.

Estimate customer lifetime value from repeat purchases, order value and retention. Then see which simple lever could create the biggest upside for your business.

Useful, not just a numberSee the value behind a typical customer.

Compare the leversTest repeat purchases, order value and retention.

Free to calculateYour values stay in this browser.

Your average customer

Start with the value and buying pattern of one typical customer.

Average order valueUse the same currency for every amount.PurchasesHow many times they buy in the period?

Purchase frequency

Customer lifespanHow long the average relationship lasts.

Lifespan unit

Add useful context

Optional. These details turn the sales estimate into a more useful planning signal.

Gross margin optional%Estimate lifetime gross profit before other expenses.Active customers optionalEstimate the value of your current customer base.

Leave optional fields blank if you do not have a reliable estimate yet.

What this estimate assumes

It uses a steady average order value, purchase frequency and customer lifespan. It does not account for discounts, refunds, acquisition cost, tax, churn changes or the time value of money.

Estimated lifetime sales

0Enter your customer numbers to see what one average customer could generate.

Annual customer value0

Estimated gross profitAdd margin

Six-month early-exit loss0

The lifetime number is only the first layer.

Calculate to compare the practical levers that can raise or lower customer value.

Use the number to make a better decision.

Customer lifetime value is most useful when you connect it to a next action.

Compare the value of more repeat purchases.
Test whether a bigger basket beats longer retention.
Use gross margin to separate sales from profit.
Add active customers to estimate your current base.

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Your customer value snapshot

See what is driving the estimate.

These figures are directional. Use them to choose what to test next, not as a promise of future revenue.

Stop running your business one problem at a time.

You built a business. Now build the system behind it.

When your business lives across notebooks, spreadsheets, WhatsApp, payment messages and your own memory, things slip through the cracks:

Stock gets bought too late.
Customer follow ups get missed.
Expenses disappear from view.
Money owed to you gets forgotten.

And you end up making decisions without a clear picture of what you are making, spending or keeping.

The bigger the business gets, the more expensive that becomes.

Belvara brings your sales, money, stock, customers, payments and day to day operations together, so you can see what is happening, act sooner and run the business with more control.

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