ROAS calculator

Know what your ads bring back.

Calculate your return on ad spend from advertising spend and attributed sales revenue. Add your margin when you want to see the business result behind the headline number.

InstantResults update as you type.

Optional margin viewSee break-even and money left.

Free to calculateNo account or data storage.

Enter your campaign numbers

Use the same period and attribution window for both numbers.

Advertising spendEnter what you paid for the advertising.Attributed sales revenueEnter sales credited to those ads.

ROAS compares revenue with ad spend. It is not profit until you account for product costs and other business expenses.

Optional deeper view

What did the sales leave behind?

Add your gross margin to estimate break-even ROAS and the amount left after ad spend.

Your return on ad spend

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Enter your advertising spend and attributed sales to see your ROAS.

Attributed sales—

Advertising spend—

Break-even ROASAdd margin

Start with the basics.

Calculate your campaign to see the business result behind ROAS.

Your ads made sales. Did they actually make you money?

Use the numbers above to see what sits underneath your ROAS, including the break-even point, how much room you have, and what the campaign may leave behind.

The break-even ROAS for this campaignSee the line calculated from your own margin.

What a weaker ROAS could costUnderstand how quickly the money left changes when performance falls.

Sales needed to justify ad spendTurn break-even ROAS into an actual sales target.

Estimated money left after direct cost and adsSeparate the sales number from what may remain.

Whether more ad spend could leave more moneyPlan with your current campaign economics in mind.

Which number is putting pressure on the returnTell a margin problem from an ad performance problem.

See what your ROAS is actually worth.

Enter your email to preview the full ROAS report from the numbers you entered.

Important to know

Use attributed revenue from the same campaign window as your spend. Attribution can be imperfect, direct costs can change, and performance may weaken as spend increases.

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